By Sidharth Rath
“I think the key to successful entrepreneurship comes down to these three words.”
The Startup Manifesto:
You have to be able to leverage your ideas, agility, and passion to not fight your competition but race by and create your own niche.
COMPETITION KILLS PROFITS
As Peter Thiel puts it, competition kills profits. Outsmarting is about building that differentiation that keeps you (consistently) 10x ahead.
As a startup, you don’t have enough conventional ammunition to outlive ‘stronger’ peers. So you got to have that one thing, your z factor that takes the battle to an entirely new frontier, your frontier, a frontier that you understand and master.
A frontier that is your creation.
While ideas are important, execution is key.
Entrepreneurship is not putting on a hoodie and chilling around, living the ‘lifestyle’. It is intensely hard work.
EXECUTION IS KEY
Reid Hoffman calls entrepreneurship, jumping off a cliff and assembling an airplane the way down. In a startup, you can’t afford complacency.
Outwork is not just key to success, but key to survival.
Mike Tyson is the best person to quote here, ‘Everybody’s got a plan until they get punched in the mouth.’
Outliving is about enduring the pain, the ‘rainy days’, the no-money-to-pay-rent days, the feel-like-giving-up days. It’s about believing in the future, in yourself, and in your team and ideas, relentlessly.
BRAVING THE ODDS
When you’re deep in the water but you still look up to the sky. Relentless optimism while keeping your feet on the ground, and hands dirty.
Outliving is about braving the odds that are sure to come with nothing much to fall back on.
To sum it up, Jack Ma‘s pitch to his founding team tells the startup tale:
“Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.”