‘Start-Up J Curve’ by Howard Love

A start-up unfolds in a predictable pattern; the more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Author Howard Love calls this pattern thestart-upJ Curve: The toughest part of the endeavor is the time between the actual startof a newbusinessand when the product and model are firmly established.The Start-Up J Curvegives entrepreneurs the tools they need to get through the early challenges so they can reach the primary value creation that lies beyond.

Love brings thirty-five years of start-up experience to this comprehensive guide to starting a business. He outlines the six predictable stages of start-up growth and details the activities that should be undertaken at each stage to ensure success and to avoid common pitfalls. Instead of feeling lost and confused after a setback, start-up founders and investors can anticipate the challenges, overcome the obstacles, and ride the curve to the top.

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